Designer Spotlight

Sew Cool

Sew Cool
“He’s got money. He’s in magazines. He’s got more honey than the bee’s in the honey trees. Dat-dat-ooooooh-dat-dat-ee-ee-ee”  🎶

Craig Conover is best known for starring on the hit Bravo-ality series Southern Charm based in Charleston, SC. I happen to be major fan-girling as I write this. (Mmmm-hmmmm 🎶 )

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(Photo courtesy of Kristy Abercrombie Jones who attended one of Craig’s pillow parties at 4 Rooms in Greenville, SC.)

If you watch the show, come on, ya know you do, you see all kinds of drama and shenanigans. However a big storyline was Craig leaving his career as a lawyer and pursuing his real passion.

Sewing pillows.

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(Pictured Bahamian Lobster & Coral)

Yep pillows.

And he excels at it.

What started off as a niche side hobby has turned into a full blown pillow empire. Pop culture crosses over to home decor design. Craig is the co-founder, creative mind and the face behind Sewing Down South which just launched this year. You can follow their coastal inspired designs on Instagram @sewingdownsouth and @caconover

So start thinking about your next coastal chic project, model home, or condo design with a fresh eye and take a peek at these fab pillows. They work so well with what else but your Shaw Floors....

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Pastel Crab Craze paired with Molten glass mosaic color Hydra

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The Flamingo paired with Anderson Tuftex Triton color Sweet Pink

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The King Crab paired with Lavish Glass color Mica

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Flock of Flamingos paired with Anderson Tuftex Trinidad color Sweet Pink

We recently asked Craig what his next design inspiration was. He said “The Holidays. I’m working on a couple of special designs that can be shared by people of all backgrounds during the holiday season.”

Now go browse The Sewing Down South merch’ and accent pillows to see which of Craig’s styles will work best for your next Charleston inspired project layered with your coastal Shaw Flooring.

Keep Stitch’n,

PS Our Floorvana app allows you to snap a picture of anything including your favorite Sewing Down South pillow. Instantly, Floorvana pulls the true color and gives you Shaw Flooring suggestions to blend or contrast pulling neutrals as well as pops of color. Too fun! Download the Floorvana app and start designing y’all!

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Bamboo Trellis pillow on the Floorvana app