Industrial Touch
- Tracy Daves
- Designer Spotlight
- As the Director of Design and Marketing for Shaw Floors on the East Coast for 14 years, Tracy is a time -juggling wife, mom, designer, and chicken lady that travels extensively chatting up designers.
The Industrial Touch
Hey friends. This design style is anchored with brushes of black or maybe a pop of color and whimsy with a little metal set against a clean background. The industrial craze has grown and evolved. And now it has legs of its own.
COREtec Stone style Olesia looking gorg!
And pssssst your customers are ride or die for this look. They have had honey oak, raised panel cathedral cabinets with Uba Tuba or Baltic Brown granite dark kitchens for far too long. (Do you have that mental picture? Can you see it?)
They want light. They want bright. They want visual interest. So I’ll say it loud so all the people in the back can hear ... Renters and buyers LOVE industrial touches! And. I. Am. Here. For. It.
Why?
Because it’s mainstay. Local. Comfortable. Intentional. Cozy. Relaxing. Calming. Distressed. Timeworn. Threadbare. Modern, metallic, contrasting and convenient for 2020.
Here are a few ways to translate this look with your proven and trusted #shawfloors

GreenTech Build Homes with Alpine 12x24 tile’s on the shower against this industrial black shower door. Simply chic!

Antiqued 8x8 pattern Garden Way is the stand out star in this backsplash design set against light gray cabinets with Newcastle Homes in Birmingham, AL with industrial hardware.
SWAG in Birmingham designed this Industrial Farmhouse kitchen with strong character lines showcasing our Bakerstreet diamond mosaic. That island tho! 😍

Smile lines and perfect imperfections show a life well lived on our Floorte hard-surface set against this beautiful claw foot tub. Dreamy!
Man, this is the good stuff,
Tracy